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	<title>Tread Reader</title>
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		<title>TreadReader launched at Tire Technology 2011 Conference</title>
		<link>http://www.treadreader.com/2011/02/treadreader-launched-at-tire-technology-2011-conference/</link>
		<comments>http://www.treadreader.com/2011/02/treadreader-launched-at-tire-technology-2011-conference/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 14:13:03 +0000</pubDate>
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		<description><![CDATA[Sigmavision launched TreadReader at the Tire Technology Expo and Conference March 15th to 17th 2011. The live TreadReader demonstration was the centre piece of Sigmavision&#8217;s exhibition stand and attracted interest from many tyre producers. Dr Andrew Pryce, Managing Director, presented a paper during the conference session dedicated to achieving higher standards of environmental and safety [...]]]></description>
			<content:encoded><![CDATA[<p><img class="imgFloatRight" title="The TreadReader stand at the Tire Technology 2011 Conference" src="http://www.treadreader.com/wp-content/uploads/2011/02/TTE2011-004.jpg" alt="" width="300" height="225" />Sigmavision launched TreadReader at the Tire Technology Expo and Conference March 15th to 17th 2011.</p>
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<p>The live TreadReader demonstration was the centre piece of Sigmavision&#8217;s exhibition stand and attracted interest from many tyre producers. Dr Andrew Pryce, Managing Director, presented a paper during the conference session dedicated to achieving higher standards of environmental and safety for vehicles and tires chaired by Dr Rudi Hein of Bridgestone.</p>
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<p><img class="imgFloatLeft" title="Dr Andrew Pryce, Managing Director, presenting a paper during the conference " src="http://www.treadreader.com/wp-content/uploads/2011/02/TTE2011-007.jpg" alt="" width="185" height="270" />The paper, entitled &#8220;Improved tire wear analysis and service life prediction by laser measurement: a performance and cost-saving study with a commercial fleet&#8221;, introduced the new measurement concept and explained the potential benefits to tyre producers and fleet operators in terms of reduced fuel and tyre costs, reduced CO<sub>2</sub> emissions and improved road safety.</p>
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<p><a href="http://www.tiretechnology-expo.com/" target="_blank">Click here</a> for more information about the conference.</p>
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